Everyone needs TRAFFIC.

But most people don’t want to spend money on paid traffic because they think they’ll spend too much.

The truth is, PAID traffic is by far the fastest way to get visitors to your website…

and it can also be the cheapest way to get traffic too.

Huh?

Yup, you read that right.

Say you pay .50 per click to buy a solo email promo.

You buy 1,000 clicks for $500.
Those clicks get you 20% signup rate on your squeeze page.
That gives you .20 x 1,000 = 200 subscribers

Those 200 subscribers cost you $500 or $2.50 each.

Now say you have 15 emails that go out to each one of them for the next 15 days and each promotes an affiliate product that makes you $20 in commissions (the amounts will not always be equal but let’s keep it simple…)

Let’s say each email generates 2% conversion rate for sales or 2 sales per 100 subscribers.

Look at how much the PAID traffic really costs you…

Day 1: 200 subscribers x 2% conversion = 4 sales x $20 each = $80 today – $500 cost = -$420 net
Day 2: 200 subscribers x 2% conversion = 4 sales x $20 each = $80 today – $420 = -$360 net loss
Day 3: 200 subscribers x 2% conversion = 4 sales x $20 each = $80 today – $360 = -$280 net loss
Day 4: 200 subscribers x 2% conversion = 4 sales x $20 each = $80 today – $280 = -$200 net loss
Day 5: 200 subscribers x 2% conversion = 4 sales x $20 each = $80 today – $200 = -$120 net loss
Day 6: 200 subscribers x 2% conversion = 4 sales x $20 each = $80 today – $120 = -$40 net loss
Day 7: 200 subscribers x 2% conversion = 4 sales x $20 each = $80 today – $40 = $40 net profit

So while you spent $500 on traffic, it actually cost you $0. In fact, the traffic paid YOU $40!

The key with traffic is not the price, but the net cost, or how much it actually costs you after you include the money you make from it.

The more you optimize your sales funnel to keep making more money per subscriber, the more you can spend on traffic to get those subscribers.

Make it happen!
Brett

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