New products are popping up everyday in Internet marketing…

And now most of them are so cheap ($9 or $17 vs. the $77 or $197 they used to be…) that it’s tempting to just keep buying.

But should you?

How do you decide which products to buy and which ones to pass on?

Here’s how I decide what to do…

First, I realized a long time ago that you need to decide and focus.

Decide what your marketing plan is–what niche, how you’re going to get customers, what products you’re going to offer, etc.–and focus on doing that until you get it done.

Here’s how it relates to buying stuff…

Ask yourself, “Will the product help me directly with my marketing plan, or is it something that will distract me?”

For example, if my marketing plan is to build a prospect list and Facebook is one of the methods I’m using…if I find a product that shows me how to get cheap leads or traffic from Facebook I might buy it because I can start USING it right now to accomplish what I’m trying to do.

But, if I see a product for a done-for-you review site I won’t buy it because it does not help me with what I’m doing RIGHT NOW. If the product is cool, I will bookmark it and check back when I’m done with what I’m doing.

But I know if I buy it now, it’s going to pull me in another direction and prevent me from getting it done.

Making money online isn’t about buying and trying stuff, it’s about getting stuff done.

Follow this rule and you’ll not only get better results faster, but you’ll save yourself a ton of money and headaches too.

Make it happen,

P.S. Agree or disagree? SHARE your comment then SHARE this post…

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4 Responses to Should You Buy That New Product?

  1. Milena says:

    Of course I will buy products that will serve me in the work I’m doing at the moment. But I must have a plan and buy only products which required if I working alone. But it is difficult for a beginner.
    Incidentally, from program, IMspringboard I was impressed. It’s very tidy, but except for $1 how much I have to spend. Look now only $1, I can pay within one month. If so can I try it.

  2. David W. says:

    I get ‘slammed’ with tons of these $1 offers. So, who do you trust? I, myself, don’t trust anything with that offer! Even though I’ve never purchased one, I’m very leary of what I would receive and what would be left out….. for it to do what they claim it would do for that ‘trial’ period. I feel that there’d be upsells to follow to obtain the ‘complete’ product. We all know, I believe, that by clicking on the ‘X’ tab to close the offer, you most likely would see another discounted offer of $20 – $30 off pop up and eventually lead to the $1 offer.
    So, my questions are….. Do you take them up on it?, and how can you trust that kind of offer to be legitimate?

  3. Rebecca says:

    I have to be very strict with myself because I’m highly susceptible to Shiny New Toy Syndrome. If I don’t need it NOW I don’t buy it because by the time I do need it, there are shinier, better toys out there.

    I think about all the stuff I have bought with the intention of using it one day is ridiculous though I’m thankful nothing was too expensive….

    It’s like the dreaded ‘freebie’. The next thing you know, you have 459 badly written ebooks, 53 pieces of free software that don’t do much more than infect your computer, and a whole raft of plugins that do nothing except slow your system.

    • Brett says:


      You’re absolutely right. Another useful habit to develop is to start using anything you buy/get immediately. Evaluate in the first day whether it’s useful or not and then either:

      1. focus on it if it is
      2. trash it if it’s not


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